Transformative Development.

Jess Greene delivers award-winning, branded environments that balance all critical project requirements - equity, durability and delight - while honoring and strengthening their host communities.

Projects

9600 Wilshire Boulevard

Beverly Hills, California
District Master Plan - Luxury Mixed-Use Development
Status: Pending Approvals, 2024
The Bay Building, Vancouver

Vancouver, Canada
Historic Reimagination
Status: Pending Approvals, 2024
The Bay Building, Montreal

Montreal, Canada
Historic Reimagination
Status: Approved, 2022
One Westfield Place

Westfield, New Jersey
District Master Plan - Transit Oriented Development
Status: Pending Approvals, 2024
Lord & Taylor Portfolio

North America, USA
National Portfolio Realignment Strategy
Status: Underway, 2024
Lord & Taylor - Stamford

Stamford, Connecticut
Adaptive Reuse (Retail to Mixed Use)
Status: Under Construction, 2024
Lord & Taylor - Garden City

Garden City, New York
Adaptive Reuse (Retail to Mixed Use)
Status: Complete, 2022
Lord & Taylor - Manhasset

Manhasset, New York
Adaptive Reuse (Retail to Medical)
Status: Complete, 2022
Hamilton Green

White Plains, New York
District Master Plan - Transit Oriented Development
Status: Complete, 2018
The District Detroit

Detroit, Michigan
District Master Plan - Sports & Entertainment
Status: Complete, 2018
Little Caesars Arena

Detroit, Michigan
New Construction - Mixed-Use Entertainment Complex
Status: Complete, 2018
Little Caesars Global Resource Center

Detroit, Michigan
New Construction - Global Headquarters
Status: Complete, 2017
Mike Ilitch School of Business - Wayne State University

Detroit, Michigan
New Construction - Education
Status: Complete, 2017

Expertise

Placemaking

Making a Place a National Destination.

Placemaking is the multidisciplinary process of creating high-quality public spaces that people want to enjoy together. It involves designing and enhancing a community’s public realm - parks, streets and civic plazas - to foster social interaction, promote well-being and reflect the identity and needs of the people who use them.

Exemplar Project >>> VIA Experience, Little Caesars Arena

Signature Result: The VIA Experience made the traditional arena concourse a destination unto itself. A signature feature is the large-format (700’ wide) projection mapping system - the largest of its kind in North America when first introduced. Upfront costs were recovered quickly through technology and ad sponsorship.

Communications

Successfully Setting the Stage.

Strategic communication plays a critical role in all phases of the development process. More than marketing alone, brand projection involves education before sales - building trust within the community and firmly establishing a standard within the market before the first shovel breaks ground.

Exemplar Project >>> The District Detroit Preview Center, Comerica Park

Signature Result: 100% of the Little Caesar Arena’s Executive Suites sold out in a fraction of the time estimated, for higher than projected prices and longer commitment terms - months before the Arena broke ground.

Planning

Architectural Planning and Design.

From district-scaled master plans to custom interior finishes, I am a principal-based designer with the primary goal of earning the most credit with the consumer. I am not an object maker. I endeavor to produce environments that meld seamlessly into existing contexts.

Exemplar Project >>> The District Detroit Master Plan

Signature Result: The District Detroit catalyst project, Little Caesars Arena, won the prestigious Sports Facility of the Year award at the 2018 Sports Business Awards Ceremony.

Innovation

Accretive Value.

I create innovative solutions for adaptive reuse, historic revitalization and mixed-use development projects. I have a proven track record of generating award-winning content designed to enhance project value.

My thought leadership has increased project value by enhancing market reputation, improving visibility, attracting unforeseen opportunities and establishing competitive leasing advantages.

Exemplar Project >>> Luxury Branded Residential, North America

Signature Result: Developed a Private International Luxury Brand’s approach to luxury hospitality in exclusive global markets - including a successful physical program, targeted tenant mix and an integrated operations platform.

Entitlement

Political Action and Public Outreach.

Entitlements are a critical step in the real estate development process, providing the legal, financial and strategic benefits that facilitate successful projects. It comes down to more than compliance and risk mitigation. At its core it requires trust and partnership.

Exemplar Project >>> One Westfield Place Public Outreach Campaign

Signature Result: One Westfield Place public Preview Center and Outreach Campaign has been described as a national model for Entitlement. The project won the American Planning Association and New Jersey Future “2023 Smart Growth Award” for Mixed-Use Development.

Strategy

A Plan Is not a Strategy.

Integrative development strategy is essential in guiding decision making, ensuring efficient use of resources and navigating challenges to achieve sustainable, enduring and profitable outcomes.

Exemplar Project >>> Streetworks Development Reimagination / Scale Up Strategy

Signature Result: I led the re-branding and growth strategy of a boutique development firm (5 people) into a national developer (50+ people) overseeing a multi-billion dollar portfolio of premier destination properties.

Partners

HBC

Saks Fifth Avenue

Saks Off Fifth

Hudsons Bay

Convene

Neiman Marcus

Barney's New York

Lord & Taylor

Morgan Stanley

Detroit Red Wings

Detroit Tigers

Detroit Pistons

Olympia Entertainment

Olympia Development of Michigan (ODM)

Fox Theatre Detroit

Motor City Casino Hotel

Google

HBC Saks Fifth Avenue Saks Off Fifth Hudsons Bay Convene Neiman Marcus Barney's New York Lord & Taylor Morgan Stanley Detroit Red Wings Detroit Tigers Detroit Pistons Olympia Entertainment Olympia Development of Michigan (ODM) Fox Theatre Detroit Motor City Casino Hotel Google

313 Presents

Live Nation

Def Jam Recordings

Wayne State University

Cornell University

WeWork

The Cappelli Organization

Center Services, Inc.

Skidmore Owings & Merrill (SOM)

Gensler

Steven Holl Architects

Dan Biederman Ventures (BRV)

Graham Associates

The Food Hall Company

Chick-fil-A

313 Presents Live Nation Def Jam Recordings Wayne State University Cornell University WeWork The Cappelli Organization Center Services, Inc. Skidmore Owings & Merrill (SOM) Gensler Steven Holl Architects Dan Biederman Ventures (BRV) Graham Associates The Food Hall Company Chick-fil-A

About

Jess Greene

M. Arch, LEED AP + ND

Both as a strategic consultant and as a real estate developer, Jess brings years of experience executing district-scaled projects in high barriers of entry markets across North America.

His combination of market understanding, political sensitivities, design excellence, and financial attunement helps him push projects forward where others have failed.

AREAS OF SPECIALIZATION

Mixed-Use Development, Urban Planning and Design, Architecture, Interior Design, Landscape Design, Construction, Environmental Graphics